Consumer behavior in marketing patterns, types, segmentation. The lickert scale factors from an earlier study by isita and pradip 1996 are adopted in this study. Different streams of research now inform policy making aiming at behavioural change, as described below. Cultural factors include a consumers culture, subculture and social class. A consumers buying behavior is influenced by cultural, social, personal and psychological factors. What are the factors that affect consumer buying behaviour. Review consumer behavior and factors affecting on purchasing decisions leila haghshenas1,afshin abedi2,esmail ghorbani3, abbas kamali4, mohammadnaser harooni5 12345ma students of business management islamic azad university, rasht branch, guilan iran abstract consumer behavior of time study, is why and how to buy or not buy a product by. Factors affecting consumer buying behavior factors of. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Sushil mohan university of dundee submitted on march 2012 by luu thi huong giang 120000829 swapnil mali 120004897 katharina.
The purchasing decision process starts long before actual purchase and continues long after. It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by people as members of a society. Economic factors that affect consumer behavior bizfluent. The consumer buying decision process is influenced by many internal and external factors. No commodities can move from a production point to a consumption point without putting the marketing machinery at work.
The particular behaviour of selecting a particular retail outlet depends on. Reference groups basically, reference groups are people you may compare yourself with, or whose opinions you may use as a reference. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. An understanding of consumer behaviour is essential in planning and programming the marketing system.
Pdf a study of factors affecting online buying behavior. Social factors affecting consumer buying behavior marketing. Sekolah tinggi p a r i w i s a t a t r i s a k t i welcome to introduction to tourism destination four main factors affecting consumer behaviour rina suprina m. Introduction consumer behavior is vast field, being studied by various researchers and marketers and researches are still going on. When it comes to the social status of a consumer, the economic status of the consumer is often the main driving force behind buying behavior. A presentation that explains the factors which affect the consumer buying behaviour. Not all individuals would prefer to buy similar products. Personal factors play an important role in affecting consumer buying behaviour. Reference groups basically, reference groups are people you may compare yourself with, or. External environmental factors affecting consumer behaviour. The influence of cultural factors on consumer buying. Factors has significant influence on consumer buying behavior. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Dec 11, 2015 when it comes to the social status of a consumer, the economic status of the consumer is often the main driving force behind buying behavior.
Sa mohamed ali abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Effects on consumer behavior due to post purchase regret. The influence of cultural factors on consumer buying behaviour and an application in turkey. The impact of social factors affecting consumer behaviour on.
Factors affecting consumer behaviour consumer behaviour. Consumer behaviour is quite subjective as a consumer decisionmaking process is affected by number of factors. Consumer attitudes towards, page 3 the factors of consumer purchasing decision there are many factors influences and affect customers in related to how consumers make purchasing decision. Not all consumer exhibit the same buying behaviour. Managers of any firms must have to consider about psychological and behavioural effects cleveland and change, 2008. Personal factors affecting consumer purchase decision towards men skin care products a study in ho chi minh city, vietnam. Jun 25, 2018 consumer behavior can be influenced by factors such as motivation, learning and perception. Influences on consumer behaviour european commission. There are different reasons to study consumer behaviour according to. The type of job people do is another major determinant of what they buy, eat, drink and wear. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. How psychological factors affects consumer behaviour. Pdf this paper examines the key factors which affect buying motives of consumers for online buying or eshopping.
Personal factors affecting consumer purchase decision towards. Investigating the factors affecting customer purchase activity in retail. Social factors affecting consumer behaviour consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. Active selling is realized through previously acquired information about consumers, their needs, mecha nisms of market decisions and buying motives. Factors affecting consumer behaviour free download as powerpoint presentation. Consumer behavior can be influenced by factors such as motivation, learning and perception. Consumer behavior is a part of human behavior and by studying previous buying behavior, marketers can estimate how consumers might behave in the future when making purchasing decisions. Consumer behaviour deals with as to why and why not an individual purchases particular products and services. The consumer behaviour or buyer behaviour is influenced by several factors or forces.
Consumer buying behavio ur refers to the buying behaviour of the ul timate consumer. However, the subculture, social class are the also important factors of consumer behaviour. The society is composed of several individuals that have different preferences and behaviors. A study of factors affecting online buying behavior. What are social factors influencing consumer behavior.
For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and wristwatches on the street or used. Influencing the online consumers behavior pure research. Besides the internal factors, external factors also influence consumer behavior. Consumer behaviour helps us understand the buying tendencies and spending patterns of consumers. Abstract globally, the term, marketing is not a new phenomenon. In the field of consumer behaviour, the cultural affects most to the consumer behaviour and within different types of societies. Pdf factors that influence consumer behavior in the.
Consumer behavior as a fundamental requirement for effective. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour as the dependent variable in the electric appliances market. Various scholars and academicians concentrated on it at a much later stage. Motivation motivation is defined as the drive to satisfy a need. For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and wristwatches on the street or used cloth.
We see this in the target markets of walmart and burberry. Factors that influence consumer purchasing decisions of. A consumers level of exposure towards foreign goods or lifestyles may influence his buying decisions and preferences. Management is the youngest of sciences and oldest of arts and consumer behavior in management is a very young discipline. These factors are often inherent in consumers values and decision processes. Sushil mohan university of dundee submitted on march 2012 by luu thi huong giang 120000829 swapnil mali. These factors are not individualistic,and are external to the individual. Family is a social group and it can be considered the cornerstone of consumers so. The buyer in influenced by various variables like cultural, social, personal, and psychological factors. When it comes to consumer behavior, the following social factors play a huge role. The social factors are the factors that are prevalent in the society where a consumer live in.
Factors influencing buying behavior of a selected apparel. Key factors influencing online consumer behaviour backed by research posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments you can build what you think is the best store in the world. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. Social factors play an essential role in influencing the buying decisions of consumers.
These varied behaviors influence the personal preferences of the other set of individuals as they. Sep 21, 2017 key factors influencing online consumer behaviour backed by research posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments you can build what you think is the best store in the world. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision. Key factors influencing online consumer behaviour backed by. Social factors influencing consumer behavior definition. These people dont have continuous employment and earn livelihood from seasonal work.
Consumer behaviour nowadays companies are more concerned on individual consumer behavior. The purpose of this study was to identify the major factors which affect consumer buying behavior of durable household products in the kempton park region, which is located in the eastrand of. Usually in more routine purchases, consumers often reserve or skip. Usually the factors affecting consumer buying behaviour. The impact of cultural factors on the consumer buying. Designing policy to influence consumers european commission. Factors affecting consumer buying behavior n ramya and dr. Drawing together evidence from behavioural economics and marketing, this project sought to explore consumer behaviour relating to the purchasing of. Internal external influences on consumer behaviour marketing. The impact of social factors affecting consumer behaviour. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry.
A study on factors influencing consumer buying behavior in cosmetic products a,h. Aug 01, 2011 psychological factors include motivation, perception, learning, beliefs and attitudes. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran.
External environmental factors affecting consumer behaviour in consumer behaviour external environmental factors affecting consumer behaviour in consumer behaviour courses with reference manuals and examples pdf. Consumers tend to have an attitude when it comes to a particular product being made in a particular country. A study on factors influencing consumer buying behavior in. Factors influencing consumers decision to purchase food. Culture forms the ideas, beliefs, values and behaviour of a person living in a particular region. Sep 02, 2018 an openminded consumeroriented approach is imperative in todays diverse global marketplace so a firm can identify and serve its target market, minimize dissatisfaction, and stay ahead of competitors. Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan. Internal external influences on consumer behaviour. It helps them to yield information about how the consumers think, feel and choose their products.
Constructs affecting consumer adoption behaviour are discussed and relevant propositions are. There are five questions that support any understanding of consumer behaviour. These factors include culture, subculture, social class, reference group and family influences. Aug 08, 2011 occupation and economic circumstances. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer. External affecting consumer behavior management study hq. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. The impact of cultural factors on the consumer buying behaviors examined through an impirical study dr.
An empirical study of the factors influencing consumer. Factors affecting consumers buying decision in the selection. It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by. Final consumers purchase for personal, family, or household use. An openminded consumeroriented approach is imperative in todays diverse global marketplace so a firm can identify and serve its target market, minimize dissatisfaction, and stay ahead of competitors. No commodities can move from a production point to a consumption point without putting the. Abstractglobally, the term, marketing is not a new phenomenon. Durmaz yakup vicedean of faculty of economics and administrative sciences ad.
Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address. A take home assignment for ec 50011 market planning in a global environmentin considering the development of international consumer markets it is important to take into account factors influencing buying behaviour submitted to dr. This attitude might be positive, negative, and neutral. What are the factors influencing consumer behavior. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Consumer, buying behavior, retailer, store, product, etc. Cultural factors affecting consumer behaviour culture culture is basically the way of living and thinking pattern that is followed from generation to generation in a society.
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